2020年03月25日  星期三
三只松鼠:线下招聘逆势扩张 云端选品扩招供应商
2020年03月07日来源:信息早报太平洋证券 黄付生
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澳门BBIN视讯游戏2020NIAN3YUE,SANZHISONGSHU(300783)FABURENCAIJIHUA,NIZAI40TIANZHAOPIN1000REN,GANGWEIBAOKUOXIANXIAMENDIANDEYUNYINGZHAOSHANG、ZONGBUGEWEIGANGWEIDENG,DANGQIANYIQINGDUIXIANXIAMOSHICHONGJIJIAODA,GONGSINISHIDAFUXINARENCAIJIJIBUJU。TONGSHIGONGSIJUBAN“YUNDUANXUANPINHUI”,DAFUKUOZHAOGONGYINGSHANG,JINNIANJIANGDAZAOGENGDUOPOYIDANPIN,XIANGSHINIANQIANYIGUIMOMAIJIN。

疫情对线上影响有限,线下招聘千人逆势扩张

YIQINGDUIXIANSHANGYINGXIANGYOUXIAN。XIANSHANGNIANHUOJIXIAOSHOUWEISHOUYINGXIANG,CHUNJIEHOUXIAOSHOUWULIUSHOUYIDINGYINGXIANG,ZHUYAOWEIQIYEBUJIFUGONG、JIAOTONGDAOLUSHANGWEIFUGONG、RENYUANXIANZHIZAIXIAOQUDENGYUANYIN。GONGSIYIYU2YUE10RIQUANBUFUGONG,2YUE24RIQUANBUHUIFUFAHUO,MUQIANXIANSHANGXIAOSHOUYIHUIFUZHENGCHANG。ALISHUJUXIANSHI,2YUESANZHISONGSHUXIANSHANGXIAOSHOU3.6YIYUAN,TONGBIZENGZHANG52%,JIAO1YUEFEN22%ZENGSUDAFUTISHENG。QUANNIANLAIKAN,WOMENRENWEIXIANSHANGYINGXIANGJIAOXIAO,WEILAIGONGSIJIANGCHIXUJIAQIANGXINCHANPINDONGCHA,ZENGJIAPINLEIHETIGAOGONGYINGLIANGUANLIXIAOLV。

YIQINGYOUYIYUYOUZIJINHEPINPAIYOUSHIQIYENISHIKUOZHANG。XIANXIANIANHUOXIAOSHOUZAIWUHANFENGCHENGZHIQIANJIBENJIESHU,ERSANYUEFENBENSHENSHIDANJI,WOMENRENWEIYIQINGDUIXIANXIAQ1YINGXIANGBUDA。XIANXIAMENDIANLAISHUO,YIQINGFANERYOUYIYUYOUPINPAIHEZIJINYOUSHIDEQIYEJINXINGNISHIKUOZHANG,ZHUYAOSHISHOUDIANPUZUJINYINGXIANG,YOUZHIZIYUANHUISHIFANGCHULAI,YOUYIYUGONGSIMENDIANKUOZHANG。

YUNYINGZHAOSHANG、ZONGBUGEWEIGANGWEIDENG。JIEZHI3YUE2RI,SONGSHUXIANXIADIANGONGJI414JIA,QIZHONGTOUSHI/ZHIYINGDIAN111JIA,SONGSHUXIAODIAN/LIANMENGDIAN303JIA。2020NIANGONGSIJIHUAXINZENGTOUSHIDIAN150JIA,YUJIZAINIANDIZENGZHI250JIA,SONGSHUXIAODIANJIHUATUOZHANXINZENGMENDIANBUSHAOYU750JIA,LEIJIMENDIANDADAO1000JIAYISHANG。YIQINGBUGAITUODIANQUSHI,XIANXIABUJUCHIXUTUIJIN。

2019年促销带动收入增长,收入较利润先行

CUXIAODAIDONGSHOURUZENGZHANG。2019NIANGONGSISHIXIANYINGSHOU101.94YIYUAN,TONGBIZENGZHANG45.61%(Q1:28.67YIYUAN/+23.69%;Q2:16.43YIYUAN/+68.22%;Q3:22.03YIYUAN/+53.24%;Q4:34.80YIYUAN/+49.26%),XIABANNIANGONGSIZAISHANGSHIDACUJISHUANGSHIYI、SHUANGSHIER、NIANHUOJIDENGDAIDONGXIAZENGSULIANGHAO。

ZHONGGUIMOQINGLIRUN,DUANQIYEJICHENGYA。2019NIANGUIMUJINGLIRUN2.50YIYUAN,TONGBIXIAHUA17.80%(Q1:2.49YIYUAN/+6.95%;Q2:0.17YIYUAN/+27.94%;Q3:0.29YIYUAN/+1.33%;Q4:-0.46YIYUAN/-227%),Q4LIRUNWEIFU,ZHUYAOSHISHOUCUXIAOYINGXIANG。QUANNIANLIRUNDIYUYUQI,YIFANGMIANYUBUTIEJIANSHAOYOUGUAN,LINGYIFANGMIANYUGONGSIZHONGSHOURUQINGLIRUNDEZHANLVEYOUGUAN。

未来重规模轻利润,静待利润花开

(1)SHOURUDUANLAISHUO,WEILAISANNIANSANZHISONGSHURENGYISHIZHANLVWEISHOUYAOMUBIAO,BUDUANTIGAOSHENTOULV,JIYUDUIXIUXIANLINGSHIXINGYEWEILAIQUSHIDEFENXIHEPANDUAN,WOMENRENWEIQIXIAOSHOUERENGNENGBAOCHI25%+DEZENGSU。TONGSHIXIANXIAZHUZHONGTOUSHIDIANHESONGSHUXIAODIAN,XIANXIAJIANGDUISHOURUYOUYIDINGGONGXIAN,DANZHANBIBUDA,DUIZENGSUGONGXIANYOUXIAN。(2)LIRUNDUANLAISHUO,XIUXIANLINGSHITONGZHIHUAJIAOYANZHONG,PINLEIJIAODUO,WOMENYUJIWEILAIMAOLILVTISHENGJIAOMAN,GONGSIZHUYAOTONGGUODAZAOBAOPINDEFANGSHI,ZHIZAOCHENGBENDUANGUIMOYOUSHI,HOUDIJIACUXIAOYONGLAIYINLIU,MAOLILVWEICHIWENDING,XIAOSHOUFEIYONGLVHUANMANJIANGDI。TONGSHIWOMENYUJIGONGSIJINGLILVHUANMANTISHENG,ZHUYAOXIYINGXIAOFEIYONGDENGGUIMOXIAOYINGZHUBUXIANXIAN。

ZHANGQILAIKAN,GONGSIXIANSHANGSHENTOURENGYOUKONGJIAN,XIANXIAQIBUTUIJINZHIYINGHEJIAMENG,WEILAI3NIANGONGSIYISHIZHANLVWEISHOUYAOMUBIAO,WOMENYUJISHOURUDUANRENGNENGBAOCHI25%+DEZENGSU,YUQIWEILAIMAOLILVWENDING,JINGLILV、ZHOUZHUANLVDAIDONGROEHUANMANTISHENG。DUANQILAIKAN,YIQINGDUIXIANSHANGYINGXIANGJIAOXIAO,YIQINGDUIXIANXIAQITAMENDIANDEYINGXIANGKENENGYOUZHUYUGONGSIHUOQUGENGDUOYOUSHIMENDIANZIYUAN。

澳门BBIN视讯游戏WOMENYUJIGONGSI2019~2021NIANSHOURUFENBIEWEI102YI、132YI、166YI。WOMENANZHAO2020NIAN2.5BEIPSGUZHI,WEICHIMUBIAOJIAZHI80YUAN,WEICHIGONGSI“MAIRU”PINGJI。

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